American Equity

American Equity

Our culture didn’t happen by chance. It was instituted early in the company’s existence and pillared from our guiding values:

Commitment to Service

Our policyholders and distribution partners are why we are here. We do our best every day to provide them with the highest possible level of service.


Our values of honesty, fairness and truthfulness inform how we interact with our stakeholders.


Our activities/actions surpass ordinary standards.


Our policyholders have sleep insurance® knowing we provide principal protection and guaranteed income they cannot outlive.
We understand that people drive our success. We recognize each person brings a unique set of gifts and talents to the workplace. Working together as a team within a framework of shared values is what makes American Equity an extraordinary place to work.


Check our their website!

At Great Lakes Benefits, we thoroughly enjoy our working relationship with American Equity Insurance. Their resources and customer service allow us to effectively choose the right plan for you. If you would like to learn more about American Equity, check out their website!

Vision Statement

At American Equity, our vision is to become the premier insurance company specializing in retirement savings and income products.

Mission Statement
We deliver on this vision through best-in-class service to our distribution partners and policyholders, developing high quality products that protect our policyholders’ future, providing an employee work culture that models our values, and generating financial returns that enhance shareholder value.