March 1, 2026
Every financial decision has a cost — whether it’s measured in dollars, risk, or time. In this month’s message, Wayne shares real conversations he’s having with clients right now and the deeper question behind them:
I’m running into a lot of situations lately where clients are thinking of going in different directions than what was originally desired and planned for. Which is great, but sometimes it is hard to navigate the decision process. We will talk about a few real-life situations where you really need to stop and ponder and ponder properly and accurately. The wrong decision can cause agony and regret. The question at hand today is “What’s it worth to you?” Everything has a price.
Extra money in the bank. Some folks like a big pile of cash in the bank or money market that they can get to ASAP. Some of you $400,000 or $500,000. That is your sweet spot. Your Happy Number. Other readers reading this probably gasped at those numbers, thinking “I wouldn’t let that kind of money sit like that”. The cost for doing this is around $3,000 to $5,000 per year per $100,000. On $500k, that’s $15,000 to $25,000 per year that person is literally giving up. That is the cost or price of LIQUIDITY nowadays. I can get you 5% to 6% guaranteed interest rates all day long today. If you have a big balance in the bank, you can do the math. That’s what you are paying for your liquidity.
Along the same lines, lets talk about Growth of your money on your longer-term accounts. Those of you that have been taking more risk these last few years have been getting rewarded with higher returns. Is this the right move for you at this stage in your life? When the market has a correction or pullback, and you give a lot or all those gains back, will you be able to handle it? We will see. Would you have been better off to take less risk or no market risk at all, to receive somewhat lower rates of return, still respectable but lower, and never have to worry about giving any of those gains back? These are all the things one must ponder when planning and investing their retirement dollars. Are you investing like you were 15 years ago? Have you adjusted? Toned things down?
What about your time? Your QTR. Quality Time Remaining. None of us really know (if we are still healthy), our QTR. I need to remind clients of this regularly. Folks that can retire, but don’t for whatever reason, I remind them the years that you are pain-free, mobile, healthy, sharp, are not afraid to travel away from your doctors, won’t be around forever. We all know people where their QTR is over, gone, history. And we knew people that were fairly young, that are not here anymore. The QTR for their spouse hoping to do things together, is also over (some spouses need to prod each other and remind them of this).
Lastly, your family. Especially if you have young ones or young grandkids. If you’re a grandparent and you have the ability to spend more time where you grandchildren live, or even to retire and move to or nearby your young grand kids, and don’t do it, you pay a price. A price of missing those special moments that only come around so often. This goes for working parents or active parents that choose not to be home with their young kids (when they easily could be). I feel I’ve made this mistake in the past. Is not retiring or staying at work putting in extra hours worth it? Or going golfing instead of home, or to the bar, or gym, or boat, or wherever, worth it? Each decision has a price that WE or OUR FAMILY pays, good or bad. We need to weigh our decisions heavily, especially those pertaining to our retirements and our families.
Rather read the PDF version?
ViewWayne’s message highlights three core tradeoffs every investor and retiree faces:
Holding large amounts of cash provides comfort but it comes at a measurable cost over time.
Higher returns often come with higher volatility. The real question is whether your plan can withstand the downside.
At some point, time becomes the more valuable asset. Knowing when to shift priorities is critical.
You may want to revisit your plan if:
At Great Lakes Financial Planning, we help clients evaluate these tradeoffs every day — not just from a numbers standpoint, but from a lifestyle and long-term perspective. Because at the end of the day, every financial decision has a cost. The goal is to make sure you’re paying for the things that truly matter.
Schedule a conversation to review your current strategy and priorities.
Late-winter roots and early-spring greens, including asparagus, artichokes, broccoli, spinach, and leafy greens like arugula and kale. Citrus fruits are still in season, alongside fresh additions like strawberries, radishes, and herbs.
Mr. Dennis Shumaker